Search Engine Optimization and Search Engine Marketing are two avenues used in getting better results from search engines. There are two philosophies in how the goals are achieved with White Hat taking the "moral" and cooperative road and Black Hat often using objectionable practices with the search engines in order to suck some quick money from their clients.

Black Hats often get fast results. It is also one of their practices to own the method of reaching search engine results meaning they own the landing pages to which the search engines will direct traffic and then redirect the web surfer to the Black Hat's client's website. (Mouthful.) The minute you stop paying their monthly fees (often $400/month or more for landing pages) they use those pages to redirect web surfers to the Black Hat's Google Ads page or to their new client for that keyword or phrase - anywhere but your site.

Our methods are different. What we do for a client is owned by the client. What we do for a client will not get their domain sandbagged by Google or any other search engine. What we do for a client is moral, legal, and honest.

No one has a special relationship with Google. Period. Google does have services for which webmasters and others may apply and be granted access with verification. It is a window into Google's world but it is not a special relationship as some may indicate.

You do not need your domain SUBMITTED to Google or any other respectable search engine. (Some of our TEST sites get [accidentally] indexed having NO LINKS POINTING to them.) Submitting to some of the other lesser known search engines may have some benefit depending upon the relevancy of the search engine to your site content and its ability to either direct traffic or provide what more prominent search engines may consider to be a good link.

Search Engine Optimization is a process of making your website friendly to search engines. Each site and its needs are different. The following are some of the ways in which you can give your site equal or better standing in the sight of the major search engines. Ensuring that the metatags are suited to the pages on which they are displayed. Research target audience search dynamics as related to your site and implement a course of action to take advantage of their patterns. This is not the place to go into detail on the courses of action which can benefit your website.

Search Engine Marketing is having other sites link to yours. Now this one is often fulfilled by the Black Hats through use of spam bots. You've seen the stuff in guestbooks, blogs, and forums. That is not the way to go. It is far better to be listed in Google local business or even a relevant directory. A business specific example might be a local restaurant getting a review on the website of the local newspaper or tv station.

Let us get acquainted so that we may look at your situation to recommend a possible course of action to increase the return on your dollar from your website.